About Me
7+ years of agency experience leading brand strategy, high-impact campaigns, and multidisciplinary teams across digital, print, and multimedia. Skilled at translating business goals into compelling visual narratives that drive engagement and elevate brand positioning. Known for a research-driven, audience-first approach—from concept through execution—for clients ranging from startups to global brands.
Allison Rolinger
alrolinger@gmail.com
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Creative Director
5IVE | Branding & Marketing Agency | 2022 – 2024
Provided end-to-end design strategy, creative vision, and execution for branded client deliverables—ensuring cohesive brand positioning, compelling narrative framing, and consistent messaging alignment across all touchpoints.
Managed integrated campaigns (OOH, digital, print, social, experiential) across multiple client accounts—including multilingual and international efforts—ensuring strategic alignment, brand consistency, and on-time delivery.
Guided design teams and oversaw creative production to ensure consistency and alignment with marketing goals—providing constructive feedback to internal teams and third-party vendors, while fostering a collaborative, high-performing culture rooted in creativity and continuous improvement.
Delivered data-driven insights to continually refine creative direction, enhance audience engagement, and drive measurable results—leveraging performance metrics and feedback loops to inform ongoing optimization.
Led strategic client communications—from tailored presentations and pitches to performance reviews and ongoing check-ins—ensuring clarity, trust, and alignment across stakeholders and creative teams.
Art Director
5IVE | Branding & Marketing Agency | 2020 – 2022
Spearheaded visual direction for multifaceted creative projects, including identity design, web and video content, print and digital campaigns.
Led end-to-end rebranding initiatives—developing cohesive visual identities through logo design, brand guidelines, and website redesigns—while ensuring consistency across all marketing and communication touchpoints.
Directed photo and video shoots, as well as managed post-production processes to uphold visual standards and ensure cohesive, brand-aligned execution.
Oversaw a small team of designers, providing visual direction and improving the efficiency of internal design processes.
Led the design process from early-stage sitemaps and wireframes to high-fidelity mockups for responsive websites and interactive digital environments.
Graphic Designer
5IVE | Branding & Marketing Agency | 2017 – 2020
Designed brand and marketing materials— including logos, stationery, print and digital collateral, event materials, building signage, OOH advertising, and more.
Delivered production-ready artwork files for multi-channel campaigns, spanning digital, print, and OOH formats such as billboards, vehicle wraps, and transit ads.
Graphic Design Intern
Jack Henry Profit Stars | Web Design | 2016 – 2017
Assisted designers in the development of advertisements and subpages for the websites of financial institutions.
Gained experience with corporate branding and internal communications.
Webby Awards Honoree
GDUSA Health + Wellness Design Award
Ad Fed Minnesota Bronze Award
Ad Fed Regionals Gold Award
Design
Logo & Identity Systems
Illustration & Iconography
Publications & Presentations
Integrated Marketing Campaigns
Video Storyboarding & Art Cards
Email, Social, & Digital Ads
Responsive Websites
UI/UX Principles
creative Direction
Brand Strategy, Positioning & Stewardship
Visual Storytelling & Narrative Framing
Messaging Oversight & Alignment
Campaign Oversight & Optimization
Photo & Video Shoot Direction
Leadership & comms
Creative & Cross-Functional Leadership
Project, Workflow & Resource Management
Presentation, Pitching & Comms Strategy
Client & Stakeholder Relations
Technical
Adobe CC (Illustrator, InDesign, Photoshop)
Google Workspace & Microsoft Office
SEO & Accessibility Best Practices
WordPress (& Basic HTML/CSS)
Sketch & Figma
Bachelor of Arts in Graphic Design
University of Northern Iowa
Experience
Awards & Recognition
Education
Skills
References are available upon request.