CATF Action
CATF Action is an advocacy organization in partnership with the Clean Air Task Force, navigating the political landscape to advance climate and clean energy policy. I was brought on to establish the visual identity and design system for their brand collateral, beginning with a digital annual report that set the tone for future communications. The brand needed to align with CATF’s parent identity while establishing its own distinct presence—bold, actionable, and professional. Across all materials, the design balances clarity, urgency, and credibility, creating a cohesive look that reinforces CATF Action’s mission and authority in the climate advocacy space.
MY ROLE
Creative Director
Annual Report Design
Skills employed
Identity Design
Creative Direction
Layout Design
Campaign Design
Other Digital Materials
We then developed hyper-targeted political mini-campaigns, including Google Display banner ads aimed at policymakers during key legislative moments. These digital ads and email campaigns were designed to engage policymakers with timely, targeted messaging, translating CATF Action’s climate and clean energy priorities into clear, actionable communication.
