Superhot Rock Energy
Branding & Identity Design
Superhot rock energy is a powerful new form of geothermal that could deliver 24/7, emissions-free power worldwide—at the scale of fossil fuels. It has the potential to transform the grid and drive a clean energy future.
The project
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The process
With the driving themes of science, water and partnership we took inspiration from one of the strongest bonds in nature: the covalent bond. Much like hydrogen and oxygen need one another to make water, Cova relies on successful partnerships to provide comprehensive clean water solutions to rural communities in Central America.
Once we successfully established the new brand identity, name, and visual system, my focus shifted to the launch strategy. With COVA's teams in both the United States and Central America, it was essential that our strategy was sensitive to the cultural nuances of the communities they serve, ensuring the launch would resonate authentically across all regions.
Other design explorations
With the driving themes of science, water and partnership we took inspiration from one of the strongest bonds in nature: the covalent bond. Much like hydrogen and oxygen need one another to make water, Cova relies on successful partnerships to provide comprehensive clean water solutions to rural communities in Central America.
Exploration 1
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Exploration 2
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My contributions
Creative Director
Developing the Creative Vision
Researched existing competitors as well as our target audiences to identify effective visuals and messaging
Defined the visual standards and guidelines; type treatments, CTA standards, color, etc.
Created a diverse library of stock images to have the biggest impact with our audiences
Designed the campaigns key visual "blueprint" elements: This included custom blueprint typography along with guidelines on how to apply the graphics to assets for consistency
Leading the Creative Team
Managed a small team of designers, copywriters, animators, and other creatives
Provided feedback on messaging and design, etc.
Ensured quality control on all deliverables
Monitoring and Adapting Creative Performance
Consistently reviewed the performance analytics of all creative assets
Made recommendations for adjustments as needed to optimize the campaign's impact
Implemented A/B testing of select ads and priority landing pages
Stewarding the Brand
Ensured the brand’s identity was consistently represented throughout the campaign, reinforcing its presence and positioning in the market
Ensured continuous alignment with CATF's core messaging, objectives, and target audiences to ensure the campaign effectively communicated its mission
