LifeSource: Donate Life Youth Campaign

LifeSource, the nonprofit organization leading organ, eye, and tissue donation efforts in the Upper Midwest, extended its Check the Box campaign to a youth-focused initiative targeting teens preparing for their driver’s license—a pivotal moment when many encounter the donor registration question for the first time. The goal was to educate and empower young people to view donation as an act of kindness and community, while addressing myths and uncertainties that often surround the choice. Through approachable messaging, vibrant visuals, and stories designed to resonate with teens, the campaign made donation feel relatable and accessible—encouraging the next generation to confidently “check the box.”

MY ROLE

Creative Director

Campaign Design

Skills employed

Art Direction
Campaign Design

Our Approach

To resonate authentically with Gen Z and teen audiences, we collaborated directly with young people to shape the campaign’s voice and language. Their input guided messaging that felt natural, approachable, and rooted in expressions commonly used within their age group. Visually, the campaign expanded to include hand-drawn illustrations inspired by the margins of a school notebook, creating a style that felt familiar and playful.

Top Performing Ad

Hands down, the top performing ad of the Youth campaign was the "I'm Dead" ad. We produced this in static and video formats and saw incredible engagement.

The Family Partnership

Next Project

Logo Design | Brand Identity | Web Design | Signage & Environmental Design